Branding

2030 Sky Connected Home

A speculative response to the D&AD New Blood Sky brief, exploring how Sky could create a more inclusive connected home ecosystem for 2030.

The project proposes Sky Habitat, a new connected home service designed to bring devices, automation and contextual AI into one adaptable system. It uses neurodiversity as a focused case study to demonstrate how personalised environments, accessible interfaces and responsive technology could support a wider range of users without creating separate or stigmatising products. The outcome includes a new family of Sky-aligned identities, interface concepts, campaign branding, product applications and an eight-slide competition presentation.

Skills shown
Brand strategy, brand extension, logo design, visual identity systems, campaign design, interface design, UI concept development, accessibility, inclusive design, neurodiversity-informed design, connected home research, speculative design, information design, icon design, vector illustration, typography, colour systems, editorial composition, mock-up creation, presentation design, art direction, Adobe Illustrator, Adobe Photoshop and Adobe InDesign.

Select an image to view it at full size and read the presentation content.

Row of white houses with red tiled roofs and chimneys, under a blue sky with some clouds.
A diagram illustrating Sky Habitat, a smart home ecosystem concept, with interconnected lines and labels such as Health, Energy, Connect, Control, Security, Food & Drink, Cleaning, Comfort, Media, Organisation, and a visual of a connected home system with a wall-mounted screen, emphasizing connectivity, security, and control.
A woman sitting cross-legged on a blue couch, smiling and holding a remote, with an infographic about Sky Habitat's data privacy and AI control features displayed beside her.
A family of four, including a man, a woman, and two children, sitting on a cozy white rug inside a bright, modern living room with a white couch, plants, and a window. To the right, there are two smartphones displaying a smart home app with various icons and options, and text promoting Sky Habitat's home automation technology.
A woman and an elderly man smiling together, with the woman holding a teacup and the man’s arm around her shoulder, inside a greenhouse with pink flowers.
A woman and a young girl wearing pink are engaged in an activity at a table, with a colorful infographic about Sky Habitat on the right side of the image. The infographic discusses neurodiversity and features sections on comfort, organization, and cleaning, including statistics on autism and ADHD in the UK.
A promotional image for Sky Habitat features a man and woman sitting on a wooden deck at the beach, looking at a smartphone and smiling. The background shows a busy beach with many people, umbrellas, and the ocean. The image also includes screenshots of the Sky Habitat app interface on mobile phones and text describing the product features.
Collage of digital screens and graphics related to Sky Habitat, showcasing advertisements, a delivery van, and indoor displays promoting home automation and connectivity services.