Typography

Hull Typographic Intervention

A typographic intervention developed in response to the ISTD Death of the Centre brief, reframed around the idea of hope, reconnection and renewed engagement with Hull city centre.

The project uses typography to encourage local people and visitors to look up, move through the city and reconnect with its architecture, history and cultural identity. The proposed intervention combines three physical typographic signifiers, supporting location markers, a trifold guide and mobile landing pages accessed through QR codes. Each element was designed to connect place, story and visual language while allowing the system to expand across further areas of the city.

Skills shown
Typography, environmental graphics, public intervention design, wayfinding, information design, visual identity, editorial design, digital prototyping, QR-linked content, research, audience engagement, presentation design and Adobe Creative Cloud.

Select an image to view it at full size and read the presentation content.

A smiling woman with brown hair and a colorful scarf looks at her phone while walking in a city street at night, with blurred city lights in the background.
An infographic explaining how to use a typographic trail app in Hull, UK. It shows steps for starting the trail, choosing an area, locating the signifier, unlocking the area, and exploring, with images of a smartphone, outdoor city scenes, and a signpost.
Display of various typographic designs and symbols related to Maritime Quarter, Hidden Quarter, and Heart of the City, with descriptive text about each design and their significance.
Three vertical flags on black poles, each displaying different designs and text. The first flag is black with gold ornate emblem and the words "Hidden Quarter." The second flag is teal with a circular emblem and the words "Maritime Quarter." The third flag is grey with a gold emblem and the words "Heart of the City."
Map showing Silver Street - Hidden Quarter in Hull, UK, with a detailed description of the area and nearby landmarks, accompanied by an embedded QR code and promotional content for an interactive app exploring Hull's history.
A digital collage featuring a woman with curly hair and blue eyes, alongside images of a cityscape, colorful fountains, and digital graphics depicting a global network and technology icons.