Craft Beer Packaging

Atom Brewery

A special-edition craft beer packaging project for Atom Brewery, combining science-led naming, experimental image-making and structured brand extension across cans, multipacks and point-of-sale materials.

Interior of a brick-walled room with two posters about beers titled 'Melting Point' and 'Heavy Element,' featuring images of beers and information about the science behind their art.
Blue beverage can with bubbles on the label, featuring white text. The can is labeled 'ATOM' with ingredients including dark fruits, caramel, cinnamon, Belgian yeast, and gluten content information.
A green and white beer label for Atomic Critical Mass IPA, describing its flavor profile as tropical with pineapple punch, citrus, and green fruits, and mentioning ingredients like water, barley, oats, lactose, raspberry, vanilla, hops, and yeast. Th
A black and white label with the word 'ATOM' and a skull illustration in the background, indicating a heavy element beer by Heavy Element, with detailed ingredient and caution information on the sides.
Product packaging for Atom beer, featuring dark red, caramel, and cinnamon swirl design with information about ingredients, alcohol content, brewing information, and recycling symbols.

On Screen Digital Advertising

Four metallic security tokens with digital displays showing different atomic themes: heavy element in black, melting point in red, critical mass in green, and anti-gravity in blue, connected to black stands.
Four metallic security tokens with digital displays showing different atomic themes: heavy element in black, melting point in red, critical mass in green, and anti-gravity in blue, connected to black stands.

This project explored how craft beer packaging can balance shelf impact, product storytelling and brand consistency. Working from Atom Brewery’s existing science-led identity, I developed a special edition range titled Science is Art.

The final concept used scientific names and experimental visual effects to create four distinct beer identities: Anti-Gravity, Critical Mass, Heavy Element and Melting Point. Each design was created as part of a wider packaging system, including can labels, multipack carriers, 3D mock-ups and point-of-sale material.

The project began with research into craft beer branding, local breweries, market trends and packaging conventions. This led to a design approach that moved away from purely illustrative craft beer aesthetics and instead used controlled typography, bold visual experimentation and consistent layout systems to create a more distinctive range.

Display promoting Atom beer as an anti-gravity beer with a large poster of a beer glass and a beer can, surrounded by smaller Atom beer cans and a tap, with a blue bubbly background.
A can of Atom Anti-Gravity beverage with a blue bubble design on the label.
Exterior of a modern black building with large windows, outdoor seating, and a prominent poster advertising 'Heavy Element' imperial dessert stout beer by Atom Beers. The poster features a black beer glass with foam, and a black and white graphic bac
A collection of black and white circular stickers with the word 'ATOMIC' and related science-themed text and graphics. Some stickers have the phrase '@ATOMBEERS SCIENCE IS ART' and social media icons.
A can of Atom Heavy Element Imperial Dessert Stout, a glass filled with dark beer topped with foam, and a branded carton box of the same beer, all featuring black and white album artwork with abstract designs.
Display of Atom beer cans and glasses with green and black splatter background, promotional material for Atom beer project.
A can of ATOM Critical Mass energy drink with a green and black abstract design and modern lettering.
Display advertisement for Atom Beer with a background of black ink in water. Two cans of Atom Heavy Element beer, one can and one glass filled with dark beer, are centered in front of the ad. The ad features Atom's logo and branding, with-packaged be
A soda can with a black and white skull design, the word 'ATOM' in large letters, and 'Heavy Element' written below.
A young blonde woman with braided hair standing in front of a rustic wooden wall, wearing a gray T-shirt with a black cloud logo and the words "ATOM Heavy Element." She has her eyes closed and her hands clasped at her waist.
Promotional display of Atom Melting Point Rum & Raisin Brown Ale with two cans and two glasses filled with the beer, surrounded by packaging and taps, all on a red swirling background.
Red aluminum can with swirling abstract design, labeled 'ATOM Melting Point'.
Packaging for Atom Anti-Gravity Helles Lager beer, including a glass of beer, with the label emphasizing science as art and a special edition. The label highlights the beer's alcohol content of 4.4%, volume of 4x440ml, and includes colorful soda can
A beer can label featuring a dark brown beer with a frothy head. The label is maroon with swirling patterns, with the word 'ATOM' prominently displayed. It describes a product called 'Melting Point' rum and raisin brown ale with 6% alcohol, in a pack
Packaging label for a beer called Heavy Element Imperial Dessert Stout by Atom Brewery, featuring a dark beer in a glass with foam head and creative space-themed design elements.
Packaging label for Atom beer, Critical Mass IPA, 4 cans of 440ml each, 5.4% alcohol, with green and black design, a glass of beer, and brewing details. Includes colorful cans illustration, barcode, and product information.

Skills Shown

Packaging design, brand extension, typography, image-making, Adobe Illustrator, Photoshop, Lightroom, Premiere Pro, Dimension, 3D mock-ups, point-of-sale design.

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